Conditions apply. Must call 1-800-957-3304 to be eligible for the offer. Must be a new subscriber to DIRECTV. Offers end 10/31/08 and are based on approved credit; credit or charge card required. New customers only (min. 18 mo. lease required). Lease fee $4.99/mo. for second and each additional receiver. Just activate the PREMIER^TM package when you purchase NFL SUNDAY TICKET^TM. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to DIRECTV Customer Agreement, copy provided at directv.com/legal and in first bill. Must use any American Express Card to be eligible for the reward card. Please allow 6-8 weeks for delivery of the reward card. Reward card can be used virtually anywhere American Express Cards are welcome in the U.S. Reward card valid for 6 months, unused points will be forfeited the first day after the valid thru date, subject to applicable law. Reward card cannot be redeemed for cash and is not transferable. Reward card is point based, 1 point = $1. Reward card terms and conditions apply.